I redesigned the platform around the challenge of making a complex multi-brand environment easier to navigate. The site structure was simplified so users could move clearly between marques, explore vehicles more easily and find relevant content without friction. Search and listing functionality were refined to improve vehicle discovery, helping users locate specific models more quickly within a large inventory.
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Each brand retained its own visual identity through controlled use of colour, imagery and content, while a consistent layout system ensured familiarity across the wider platform. This balance allowed the site to feel premium and brand-appropriate without becoming inconsistent or difficult to use.
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Key actions such as enquiries and test drive bookings were integrated more naturally throughout the journey, helping users move from browsing to action. The result was a clearer, more usable experience that reduced complexity and supported customer engagement across the full portfolio.

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