ian
.
murray
+
Mnu.
Multidisciplinary designer shaping ideas into clear, well-crafted work across brand, digital and campaigns.
Open for work
Lexelle required a set of brand guidelines to ensure its identity was applied consistently across digital and offline communications. The challenge was to create a practical framework that could be used by internal teams and external partners alike, helping the brand maintain clarity and coherence across a wide range of materials and channels.
I developed a structured set of guidelines covering the key components of the identity, including typography, colour, layout and tone of voice. The document was designed to be practical rather than theoretical, using clear examples to demonstrate how the brand should work across different applications and touchpoints.
This helped translate the brand into a system that could be used confidently in day-to-day marketing and communications. By making the guidance clear and accessible, it became easier for teams to apply the brand correctly and maintain consistency without repeated interpretation.
The result was a more unified and recognisable brand presence, supported by aframework that made implementation simpler and more reliable across all channels.
Art Direction
Brand Strategy
Design
Copywriting
Designing a premium automotive platform that simplifies navigation across multiple luxury brands.
